How it works

  • Scope
    We research the overall opportunity and size up the potential for Co-Op for both manufacturer and supplier in a given sector.
  • Construct
    We develop the full program strategy, defining targets, outlining media channels and creative needs, setting pricing, and estimating likely returns.
  • Create
    Our design and build capabilities allow us to produce any creative assets required for the Co-Op program.
  • Manage & Report
    PW Consulting Group manages the full execution and day-to-day operations for Co-Op programs, and we deliver ongoing, detailed reports to all Co-Op parties.

With a majority of consumers turning to the web and mobile to research and shop for goods and services – now, more than ever, reaching shoppers locally means meeting them online.